freeamerica launched #MyPotential, a digital campaign that showcases the personal stories of individuals affected by America’s criminal justice system. By sharing narratives from the current and formerly incarcerated, their families, and leaders in the field, the #MyPotential campaign put an intimate and candid human face on the issue of mass incarceration.

Through exclusive media partnerships with Glamour, Mic’s “The Movement,” and People Magazine, and support from high-profile influencers such as Juanes, Common, and Senator Cory Booker, freeamerica was able to effectively reach millions about the mass incarceration epidemic in America.

The campaign was recognized nationally, winning a Shorty Social Good Award for “Best in Social Justice”.